About ...

Offline Writers is for authors who would rather spend their time writing than worrying about what to post on social media. Promoting a book online can feel overwhelming — designing graphics, planning posts, keeping up with algorithms. That’s where I come in.

I help authors show up online without having to do the online part themselves, so they can stay focused on what they love.

About ME!

Hi! I’m Fernanda — a book lover first and a working girl second.

Since graduating from college, I’ve worked as a bookseller and have spent most of my time thinking about books, talking about books, and finding ways to get people excited about books. Along the way, I started working in social media, helping promote releases for authors published by Dial Press.

I’ve helped launch three book releases so far, creating graphics and content that connect with readers online.

Outside of social media, I’m also a comedy writer and performer, and was an Artist-in-Residence at Ars Nova.

Growing up as a fangirl taught me that social media can be more than promotion — it can be community, storytelling, and a fun way to get people excited about the things they love.

And that’s exactly the energy I bring to promoting books.


Social media can feel overwhelming, but it doesn’t have to be boring. I believe promoting your work should feel creative, fun, and authentic — and I’m here to help make that happen.